Tuesday, July 30, 2013
Do As I Say, Not As I Do
Interviews of former executives of the food giants reveal that, since retirement, most of them have an entirely different view of the products they once sold. One, upon visiting his doctor and discovering that the cartilage in his knee was pretty much gone, decided that he would have to start managing his weight with diet instead of exercise. As he roamed the aisles of his grocery store, he said, "Can't eat this, can't eat that." And, predictably, he began saying, "We shouldn't sell this, we shouldn't sell that."
Another story involved a man who had spent his entire working life on developing Lunchables. His family had grown up eating the prepared lunches and were proud of their Dad for inventing such a popular food item. When his daughter graduated from college and went to her new job for the first time, she proudly showed up with her bright yellow packaged Lunchable. The first remark she heard was, "Oh my God, don't you know what those things do to a landfill! And all those nitrites in that ham!"
Working for the "corporate cookers" is like living in an ivory tower. You become so dedicated to selling more and more and more that you lose track of the fact that real people are buying, eating and disposing of those products.