Rolletes for Dinner?

A few weeks ago I wrote about the food giants and what they have done to the food we eat.  In a totally unrelated book, The Life and Times of the Thunderbolt Kid by Bill Bryson, I found another story in that same vein...

In an article appearing in Time magazine in 1959, it was said that Charles Mortimer, then chairman of General Foods, became frustrated by the same old, same old vegetables and put his best scientists to work to create some new ones. (No one can say he didn't have lofty ambitions!)

These kitchen wizards came up with "Rolletes," a product in which they pureed multiple vegetables-peas, carrots, and lima beans, for example-then formed the mush into frozen sticks.  Mom could then simply place them on a baking tray and warm them up in the oven.

The article didn't say whether or not the Rolletes would turn back into mush when heated.

Does anyone remember such a product?